Page Speed Scores in 2021 Many of our clients are on WordPress. For these clients, optimizing page speed scores used to be a slam dunk. We know the tricks and we rarely had problems getting our clients A's and B's. In November of 2020, GTMetrix announced a new system for scoring. Suddenly, scores were all over the place. From GTMetrix: GTmetrix has undergone its biggest change yet, replacing the...
Read More
The luxury home furniture and home decor company named Alchemy Fine Home engaged the digital marketing and CRO services of Imaginate Media in March of this year. After an in-depth review of keywords, marketing strategies across Google, Facebook, email, and SMS marketing with Postscript and personalization with Nosto, Imaginate Media has increased the revenue by 349.56% since March with an average growth of 25% growth...
Read More
The Importance of Organic Sitelinks and Paid Extensions You've probably heard of sitelinks and how can you can influence them on Google. Organic sitelinks are links to other pages into your website. Those extra links are links that appear below a website's main meta description. While there are things that you can do to control what is shown on Google they are not recommended. Sitelinks first...
Read More
Marketing for Attorneys: What Works and What Doesn't If you've ever talked to any digital agency about marketing for attorneys, you're likely going to hear the same three words over and over again: Pay per click. If you don't know what the phrase means, you're either new to digital marketing or you were smart enough to hire someone else to be doing this for you. Pay per click,...
Read More
Digital Marketing For Drug Rehab Digital marketing for drug rehab is sometimes like the wild, wild west - everyone is fighting for the top position in search rankings. To be the top gun in this fight, you're going to need to call in a professional gunslinger. Here's where it gets ugly. You'll know doubt search from a list of dozens of "agencies" that specialize in digital marketing....
Read More
Why Does a WordPress Site Need "Maintenance"? Once you put up a website, it should be good to go indefinitely, right. Not true, says anybody with any knowledge of web development. So why does a WordPress site need "maintenance"? Let's take a look at why a WordPress site will need ongoing maintenance. Software Updates WordPress releases an update on an average of every two months. Typically to fix...
Read More
The Link Between Organic Marketing and SEO One of the first conversations with our clients is the relationship between organic marketing and SEO. In some cases, we get the eyeroll - "Oh, is blogging really important nowadays? We just want to be on page one of Google in a couple of months." Our agency is a little different from other agencies in that we spend a...
Read More
Five Top Differences You Should Know | Squarespace vs WordPress Squarespace vs WordPress is a tough one. Both have the potential to help you create beautiful and functional websites, but which one is better for you? We’ll break things down and cover the pros and cons of Squarespace vs WordPress in this review so you can decide for yourself which website builder suits your own unique needs. To...
Read More
How does Squarespace stack up? Squrespace is one of those (what we like to call) "DIY" platforms. Essentially, this is for people/companies who want to build their whole site themselves. It's mostly a drag and drop website builder which makes it very easy to use. This makes it a GREAT option for these types of companies: Restaurants/food trucks Dental office/medical office Bloggers Photgraphers Bakeries Make-up artists Nail salons Or any business that is NOT selling...
Read More
Deciding on the right platform for your website doesn't have to be difficult. Today, we'll look at Shopfiy to see how it stands up to the microscope. I'll keep this brief, but let's say you're a small to mid sized business and want a new website, but you don't want to spend $30,000 to build it. There are many companies (like ours) that specialize in servicing...
Read More